Audio cables make a very audible difference in the sound of your stereo, even though standard testing processes cannot account for the difference. The laws of physics constrain all cable makers in the same way, yet each brand "sound" different, confusing buyers (and, quite honestly, many well-educated engineers). Researchers have done much work on electrical signals. Still, little has been done to improve or better understand an audio signal. To researchers, an audio signal is so trivial that it isn't worth pursuing, and to the companies that hire those researchers, it isn't worth the investment. As a result, the audio industry is left to its own devices to create "better-sounding" audio cables, which can lead to some outlandish claims about audio cable performance. We see the cable industry in a different light. We don't offer a "flavor of the week" brand. Instead, we select cable partners who base their designs on good practices and science and build them with care and quality. Each of our partners has excellent credentials and offers cabling at many price levels. They serve our client's best interests and provide a beautiful presentation.